The fast growing volume of video advertising this past year has been accompanied by a steady increase in video completion rates.

This encouraging rise could be caused by consumers growing accustomed to the value exchange of tolerating video advertisements in order to receive their desired content. The growth could also be due to marketers beginning to cut ads down to 15 second spots or generally choosing content better suited for their audience.

Going by numbers provided by Freewheel, which based its findings on 9 billion video ad views through the first nine months of the year, completion rates rose from 45% in Q1 to 54% in Q3 2010. We're happy to see this continued positive growth in the industry, especially since our own video completion rates have also been performing well. Across our eight titles, TV trailers, telecom, and business video ads running in our widescreen panorama ad units have had 57% completion rates while videos for consumer electronics are completed 58% of the time. We work hard to monitor our video ads and can't wait see these numbers continue to climb!