Bloodcopy, part of HBO’s award-winning integrated marketing campaign, was a entirely-sponsored viral blog “acquired” by Gawker Media to promote HBO’s True Blood. The vampire-inspired blog was written entirely by our in-house copy talent. Additional brands, including JetBlue and T-Mobile, sunk their fangs into Bloodcopy with night creature themed ad units.

Media & Industry Buzz
Sensational and controversial, the newest member of the Gawker family received national attention from readers, ad industry insiders, and the press – not to mention vampire enthusiasts.

“...an example of a marketing campaign that doesn't simply repurpose TV and print assets online, but is wholly of the web.” – Creativity

AdAge | AdWeek | MediaPost
Roadblock
Events

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