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Gawker Media titles feed entertainment enthusiasts' curiosity with on-screen and behind the scenes Hollywood details. Get on the same page as these movie lovers and they'll hear you loud and clear.
MOVIE FANS
2.5x more likely to buy movie tickets2x more likely to spend heavily on movie DVDs 2x more likely to go to the movies 8x in the last 3 months 1.4x more likely to frequently provide advice on movies 91% enjoy comedy movies 75% opt for action flicks 70% like Sci-Fi/Fantasy movies 67% are always up for a good drama movie SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010 INSIGHTS & RESEARCH
DWELLING ON VIDEO ADS MAKES CTR IRRELEVANTMediaPost explains that the dwell metric – i.e. clicking play, video completion rates – more accurately depicts engagement levels than CTR.More » UNIVERSAL CASE STUDY Universal Studios needed to reach a movie-going group to promote the major film release of Knocked Up to adults 13+. They trusted Gawker and its entertainment-soaked subset, Defamer, to drill the release date into their readers’ heads. More » |
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