Sifting through the masses to find the perfect target audience is a universal priority, and challenge, for brands. A wide array of factors such as demographics, psychographics, lifestyles and behaviors attribute to the foundation of a "good target."

Identifying and utilizing these proxies allow marketers to separate the "best most valuable customers from the rest." According to a recent AdAge article, the "best" customer is willing to advocate for your brand, interested in new products and services from your brand, socially connected on the web, and distinct in terms of needs and wants.

Every brand's ideal consumer is "easy to get and easy to keep;" however, the first step in getting them, is reaching them. Devising a system based on targeting methodologies, such as behavioral and tech targeting, leverages the appropriate consumer attention. A solid target audience is key to getting the biggest bang for your marketing buck.