Skyscraper 160x600SKYSCRAPER
160 x 600Rollover To Expand
to 500 x 600

Gawker Advertising

Size matters!

Enlarging the in-page ad area from 728x90 to 800x250, the Panorama increases your marketing real estate by 200%.

The widescreen lens exhibits sleek image galleries, episode clips, sneak peek film trailers, detailed product profiles, news headlines, and any other interactive experiences that you want to put in our enormous container.

And of course, like all of our custom offerings, the Panorama is full service marketing. Just send over a package of raw assets and we'll deliver a customized 800x250 rich media unit that integrates seamlessly with your standard media run.

Whatever your vision, our Panorama gives it the resolution and dimension to be as rich as possible.

View some Panoramas!


IAB Ad Units

Unit Size Load Expansion Loops / Animation CPM
Splashbox 300 x 250 40k initial | 100k polite Down/Left to 500 x 500 5x / 90 secs $10
Sky 160 x 600 40k initial | 100k polite Right to 500 x 600 5x / 90 secs $10
Interrupter 728 x 90 40k initial | 100k polite Up/Down to 728 x 500 Unlimited / Unlimited $10

Custom Ad Units

Unit Size Load Expansion Loops / Animation CPM
Panorama 800 x 250 40k initial | 100k polite None Unlimited / 90 secs $10
Runway 300 x 40 20k | No Stream None None / None Varies

Production Specs

All Creatives

All units should target new windows on click.

CPU use should not exceed 30% after initial creative load.

For publisher-served campaigns, the maximum serve is two creatives per placement.

 » Rich Media

We work with all rich media vendors and third party servers, including Pointroll, Eyewonder, EyeBlaster, Atlas, etc.

Please send Javascript tags for all vendors.

» Flash

For publisher-served Flash, add the following Action Script to the button action in the Flash file:

getURL(_root.clickTag, "_blank");

Please note the code must be exactly as above with capital "T" to avoid errors.

Save Flash files as version 9 or lower.

Submit backup images of 40k or less for each .swf.

 » Expansion

User-initiated on click/mouseover only. The expanded panel must retract in the same manner it was opened.

» Audio

User-initiated on click only. Requires prominent stop/mute button.

» Video

Automatic start is allowed. Any audio must be muted to start. Video player requires prominent stop/close button.

Max frame rate of 20 FPS (frames per second).

Max initial load of 40k, video stream up to 1MB.
We serve via Javascript on all sites using DoubleClick's DART for Publishers system. DFA clients, please send Internal Redirects.
Interrupter 728x90, $10 CPMPANORAMA
800 x 250
*placement below 6th post