Gawker Media

Hello, there! We're looking forward to seeing your brand looking its best on our pages quite soon. Check out campaign specs to the right and hit us up to chat --

traffic@gawker.com
to reach the Ad Ops and Research teams
(for tags, flighting, research studies, optimizations)

creative@gawker.com
to reach the Creative team
(for asset submission, design guidelines, approvals)

Once you're up 'n running, we'll do our best to make optimizations and performance improvement in collaboration with your team. Just note that requests for frequency caps, dayparting, competitive separation, reallocation, etc. that are made after an IO has been issued will of course be subject to inventory availability.

all ads

	Size	Load	Expansion	Loops / Animation
Splashbox	300 x 250	50k initial \| 1MB polite	Down/Left to 500 x 500*	5X / 90 Secs
Doublewide	300 x 600	50k initial \| 1MB polite	None	5X / 90 Secs
Marquee	640 x 360	50k	None	No Looping / 5 secs
Panorama	640 x 360	50k initial \| 1MB polite	None	Unlimited / 90 secs

General Notes

Send standard tags to traffic@gawker.com at least 2 business days before your campaign begins
Send expanding tags to traffic@gawker.com at least 5 business days before your campaign begins
Also include a 1x1 tracking pixel and click URL for each custom unit
GIF, JPG, SWF, and most rich media / third party ads accepted.

Third Party Vendors

DFA, Mediaplex, Atlas, Pointroll, Eyewonder, Eyeblaster/Mediamind, Unicast accepted. Others case by case.
Javascript tags only, no iFrames
Panel maximum: 5
Max creatives per placement: 2
CPU maximum: 30% after initial creative load
Click must target new window

Flash

Version 9 or lower accepted, AS2 (preferred) or AS3 accepted
clickTag expression must be with a capital 'T' to avoid errors
Download clickTag code

Audio & Video

In-banner audio must be user initiated on click, not mouseover
Include a clearly labeled stop / mute button
Framerate: 25fps
Load: 50k initial / 2mb streaming per video playing at a time
Video length: 90 seconds
Looping as noted in table above

Expansion

Send expanding tags at least 5 business days prior to campaign start for testing
All expanding ads must be sent with a non-expanding tag for backup use
Expansion can be initiated by mouseover or click
Expansion must close in same method as was used to open (so click to open/close or mouseover to open/close).
No restriction on hotspot area dimension
300x250s are served via iframes, please make sure the framebuster file is referenced

Do not want

Popups or popunders
Layers or floaters
Text links
Clicks that open a destination page in the same window or behind the active window
Ads that mimic Gawker Media site content / design, operating system windows or software interfaces

General Notes

Our in-house Creative team produces all custom units for your campaign (a few exceptions below)
Send brand assets* to creative@gawker.com at least 10 business days before your campaign begins
Our team will then produce the custom units and pass over for approval
*Brand assets include logos, style guide, layered key art, etc. See the full asset list.

Marquee

The Marquee is usually created by our team, unless you'd like to make your own!
Must be site served
Send a 640x360 .fla file (CS5 or earlier; no CS5.5) with all accompanying scripts, fonts and assets
Unit must close or dissolve after 5 seconds
Flash unit or static unit only; video not accepted
Learn more about Marquees here.

Branded Header

The Branded Header must be produced by our team.
Skinned header bar displaying 'sponsored by {brand logo}' to the right of the site logo
We cannot accommodate tune in, additional logos, etc

Panorama

*The Panorama is produced by our team, unless you'd like to make your own! If built by your team, send as a 3rd party tag. If built by our team, it will be site-served.
Includes Flash animation, image galleries, games, form fields, video, whatever your heart desires!
Auto-play video permitted with mute/un-mute button
Framerate: 25fps
Load: 50k initial / 2mb streaming per video
Video: 640x360 dimension limit; can house up to 4 videos
Duration: 90 seconds
Loops: Unlimited
Audio must be muted for videos that auto-play
User initiated videos may start with sound
Learn more about Panoramas here.

Foreplay

*The Foreplay must be produced by our team.
Preferred Format: Quicktime .mov
Video dimension: 640x360 or larger, 16:9 aspect ratio preferred
File size: Must compress to 2MB .flv or smaller
Video Length: :30 with option to skip after :15 or :15 with no option to skip
Site-served
Learn more about Foreplays here.