As Sponsored Posts garner more attention, we're digging deeper to find out what makes them thrive – besides our super copywriters, of course. Let's see why Drambuie, Marc Ecko, Trend Micro and Intel made the Top Performing list this week.

Jumping in at the number 11 spot, the Drambuie post drew in 23,165 pageviews on Gizmodo.

Drambuie wanted to hone in on men with discerning taste who are moving up in their careers. Beyond that, they wanted to connect with guys who are always the first to try new things in their social circles. Gizmodo's predominantly male readership is known for their early adopter tendencies. If there's a new way to liven up a party, these guys are into it. The Sponsored Post lures readers in with aspirations of manliness. The solution? A Drambuie cocktail.

Marc Ecko snagged the attention of 13,206 Kotaku readers with their digital muse: Lindsay Lohan. Their campaign focused on fusing technology and pop culture – something Kotaku's avid gamers are quite familiar with. Simply positioning a glyph mark in front of their web cams via the Sponsored Post let these gaming fanatics hang with a hologram of LiLo.

Trend Micro's objective was fairly straightfoward for alignment with Lifehacker: raise awareness for their new security software, Titanium Internet Security. The Sponsored Post content was similar to the kind of material Lifehacker's editor's might cover regularly, so it's no wonder the 12,925 readers clicked in to find out more.

In promoting their Smart TV, Intel wanted to connect with alpha techies who have an innate appreciation for consumer electronics in general. This post was one of a five-part series that highlighted advancements in technology with an emphasis on the Smart TV. 12,802 Gizmodo readers were hooked.

Yep, that's brand alignment.