PURORA. ROOFTOP SUCCESS.
Smartwater came to us looking for a way to present their brand as a showcase of style with substance. Through a collaboration with Gawker Artists, we curated an on-trend solution: Purora, a rocking smartwater party centered around custom art to attract art-lovers and chic party people alike. Multi-sensory artist Ryan V. Brennan transformed the Gawker’s NoLita rooftop into a glowing spectacle as partygoers took in the surreal installation, while quenching their own senses with cases of smartwater.
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GAWKER ARTISTS
Smartwater's Gawker Artists sponsorship extended to on-site brand presence and a vibrant Purora newsletter recap to reach our active artist community.