The end of each Shooting Challenge photo gallery featured a teaser photo of the Ultrabook in the next location. We encouraged readers to tweet their guesses for the mystery location along with a link to the post and #ultrabookspotted for a chance to win an Ultrabook. One
of our winners showed off his drive to win with Tumblr
post detailing his search for the next Shooting Challenge location.
The Shooting Challenge-inspired contest was integrated into the event through a partnership with Instaderby, an Instagram-powered photo challenge site. We asked followers of The Intel-Inspired Ultrabook Shooting Challenge and event attendees to Instagram photos of things that inspired them in their cities for one more chance to win an Ultrabook.