From liking to digging to retweeting, "sharing" has become ingrained in every aspect of our digital culture. Community engagement is completely inherent in our web navigating experience.

This trend is evidenced by the recently released Rockmelt browser, built around social networking and the integration of sharing tools all over the internet. For brands, social plug-in engagement can pinpoint consumers and their interests, paving the way for a loyal user base.

On our sites, readers are always given a variety of sharing tools to comment, tweet, or like a post, and they're not shy about spreading their brand preferences. Sponsored Posts, like editorial posts, also feature sharing tools that allow for advertising content to be amplified in the same way. Sponsoring these social plug-ins allows brands to maximize their reach and gain valuable data integrated on other sites.