Our most requested marketing opportunity, the Roadblock affords exclusive ownership of the highest impact audience and content experience on Gawker Media properties -- the front page visit. The Roadblock leverages our formidable brand halo, generated by loyal readers for whom our titles are unquestionably daily reads, to imbue your marketing message with priority and favorability. A dominating daily presence, the Roadblock serves as a tool for both building awareness of your product and cultivating affinity for your brand.

Each weekday, Roadblocks reach hundreds of thousands of early adopter and influencer readers versed in culture, technology, and entertainment.

A full Roadblock is comprised of a Marquee, Panorama, Splashbox, and branded header. Each of the custom components is crafted in-house by our masterful Creative team to match your standard 300x250 Splashbox seamlessly. Just shoot over a bundle of raw assets. We'll make your brand performance-ready.
1. MARQUEE
TOP TIER, FRONT PAGE OWNERSHIP

The main event in a Roadblock, the Marquee showcases your brand with a dramatic entrance. For the first few seconds of the page load, an animated Flash panel creates a 640X360 pixel, high-impact, full-ownership billboard atop the editorial content. After five full seconds, the Marquee fades to reveal the top story. The Splashbox then appears as the persistent leave-behind. 		2. PANORAMA
RICH MEDIA, RICHER ENGAGEMENT

A Gawker Media exclusive, the Panorama's 640x360 pixel widescreen lens exhibits sleek image galleries, episode clips, sneak peek film trailers, detailed product profiles, news headlines, social media updates, live video, game boards, and anything else your brand wants to showcase at full width. 		3. SPLASHBOX
NON-STOP BRAND PRESENCE

We've amped up the standard 300x250 IAB unit by smartly curating it to user behavior. As readers consume our site (from their initial front door browse to deeper reading on inside articles), the Splashbox adjusts its position across the pages, cleverly presenting itself for reader notice. On the front page, the Splashbox appears above the fold at the top of the site. As the reader selects a headline and clicks to an inside page, however, reader attention focuses on the article content and the Splashbox appears carefully inset in the flow of the story.