Country, State, City, Area Code, Postal Code, DMA
Domain types, Bandwidth, Browser Language
Tag Targeting: Contextual matching to relevant content using descriptive, granular keywords
- Operating System: Windows, Mac, Linux and their various product releases
- Mobile: iOS, Android
- Browser: Chrome, Firefox, Internet Explorer, Safari
- Time of Day - Hourly Blocks
- Day of Week
- Frequency Capping
ENTHUSIASTS + OBSESSIVES
These readers are category enthusiasts who exhibit strong affection for Gawker Media’s coverage of their favorite verticals. They tend to be early adopters and category experts who, as frequent visitors, are able to discern nuanced brand messages.
Fashion & Beauty
Food & Drink
Health & Fitness
Music & Pop Culture
Intenders are readers who actively consume Gawker Media content as reference material for current purchasing activity. They tend to value our content for reference rather than entertainment as they browse with an intent to purchase new products.
Influencers are actively engaged in social media and content sharing, amplifying your brand message out to their networks. As active commenters and engaged authorities, they both visit and share content from our properties frequently via social media.