Open Rates
| IAB Units |
| Splashbox |
$ 8 |
| Skyscraper |
$ 8 |
| Leaderboard |
$ 8 |
Discount Matrix
|
$10k to $25k |
$25k to $50k |
$50k to $100k |
$100k to $150k |
$150k plus |
| |
| 1 Title |
10% |
20% |
30% |
40% |
50% |
| 2 Titles |
20% |
30% |
40% |
50% |
60% |
| 3 Titles |
30% |
40% |
50% |
60% |
70% |
Custom Capabilities
|
$10k to $25k |
$25k to $50k |
$50k to $100k |
$100k to $150k |
$150k plus |
| |
| Sponsor Posts |
|
1 |
2 |
4 |
4 |
| Editorial Contests |
|
|
1 |
1 |
1 |
| Roadblocks |
|
1 Max / Site |
2 Max / Site |
3 Max / Site |
4 Max / Site |
| Branding Study |
|
|
Support |
Fund |
Fund |
Network Rates
|
$10k to $50k |
$50k to $150k |
$150k plus |
| |
| Gawker Geek (Male) |
$4 |
$3 |
$2 |
| Gawker Chic (Female) |
$4 |
$3 |
$2 |
The minimum spend for Panorama is $25k. For Marquee, $40k.
ROS or RON inventory requires minimum flight of one week and max of 20% SOV.
CPM stands for "cost per thousand impressions." To have your ad appear 500,000 times at a CPM of $10 would cost $5,000 (500,000 impressions x $10 / 1000).
The minimum buy for any campaign is $10,000.
