Open Rates

Size

CPM

Marquee 1000 x 250 Inquire
Panorama 800 x 250 Inquire
 
Splash Box 300 x 250 $10.00
Sky 160 x 600 $10.00
Interrupter 728 x 90 $10.00
Lower Sky 160 x 600 $5.00

Discount Rates

$10k to $25k

$25k to $50k

$50k to $100k

$100k plus

  Discount ECPM Discount ECPM Discount ECPM Discount ECPM
1 Title 20% $8.00 30% $7.00 40% $6.00 50% $5.00
3 Titles 30% $7.00 40% $6.00 50% $5.00 60% $4.00
5+ Titles 40% $6.00 50% $5.00 60% $4.00 70% $3.00
Contests Yes Yes Yes Yes Yes Yes Yes Yes
Roadblocks Yes Yes Yes Yes Yes Yes Yes Yes
Custom Roadblocks No No Yes Yes Yes Yes Yes Yes
Branding Study No No Yes, will support Yes, support and fund Yes, support and fund

Network Rates (Preemptible)

$10k to $25k

$25k to $50k

$50k to $100k

$100k plus

  ECPM ECPM ECPM ECPM
Gawker Chic $4.00 $3.00 $3.00 $3.00
Gawker Geek $4.00 $3.00 $3.00 $3.00
Gawker Media $3.00 $2.00 $2.00 $2.00

CPM stands for "cost per thousand impressions." To have your ad appear 500,000 times at a CPM of $10 would cost $5,000 (500,000 impressions x $10 / 1000).

The minimum buy for any campaign is $5,000.