Open Rates
|
Size |
CPM |
| Marquee |
1000 x 250 |
Inquire |
| Panorama |
800 x 250 |
Inquire |
| |
| Splash Box |
300 x 250 |
$10.00 |
| Sky |
160 x 600 |
$10.00 |
| Interrupter |
728 x 90 |
$10.00 |
| Lower Sky |
160 x 600 |
$5.00 |
Discount Rates
|
$10k to $25k |
$25k to $50k |
$50k to $100k |
$100k plus |
| |
Discount |
ECPM |
Discount |
ECPM |
Discount |
ECPM |
Discount |
ECPM |
| 1 Title |
20% |
$8.00 |
30% |
$7.00 |
40% |
$6.00 |
50% |
$5.00 |
| 3 Titles |
30% |
$7.00 |
40% |
$6.00 |
50% |
$5.00 |
60% |
$4.00 |
| 5+ Titles |
40% |
$6.00 |
50% |
$5.00 |
60% |
$4.00 |
70% |
$3.00 |
| Contests |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Roadblocks |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Custom Roadblocks |
No |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Branding Study |
No |
No |
Yes, will support |
Yes, support and fund |
Yes, support and fund |
Network Rates (Preemptible)
|
$10k to $25k |
$25k to $50k |
$50k to $100k |
$100k plus |
| |
ECPM |
ECPM |
ECPM |
ECPM |
| Gawker Chic |
$4.00 |
$3.00 |
$3.00 |
$3.00 |
| Gawker Geek |
$4.00 |
$3.00 |
$3.00 |
$3.00 |
| Gawker Media |
$3.00 |
$2.00 |
$2.00 |
$2.00 |
CPM stands for "cost per thousand impressions." To have your ad appear 500,000 times at a CPM of $10 would cost $5,000 (500,000 impressions x $10 / 1000).
The minimum buy for any campaign is $5,000.
