The 970x250 canvas of this IAB Rising Star provides a widescreen lens for exhibiting a range of interactive content. The Billboard size mimics that of stories within the editorial flow to provide a more organic reader experience. On story pages, the Billboard sits between the comments and related editorial stories for readers to experience when discovering new content.
At 300 pixels thick and 600 pixels high, this IAB standard nestles your creative into the leading paragraphs of editorial stories so readers can’t miss your brand messaging.
The 300x250 pixel Splashbox is strategically fixed on the left sidebar nestled within content and maintains its position as readers scroll through the page for 100% viewability. Whether on the homepage or inside pages, the Splashbox provides incredibly organic reader interaction that only disappears when the Billboard slides into view.