Powermat was rolling out a new line of wireless charging products and turned to Gawker Geek titles to heighten awareness among tech-centric consumers. To reach iPhone and app-lovers alike, Powermat leveraged our contextual targeting capabilities; all Gizmodo and Lifehacker iPhone content was surrounded by Powermat branding. We also conducted a contest asking for readers to submit "forgot to charge my iPhone" stories as an explanation for why they absolutely needed to win the newest Powermat product.
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