EA targeted auto enthusiasts and racing fans alike to announce the latest driver's battle experience: Need For Speed, Shift 2 Unleashed. NFS utilized Roadblocks, Foreplay, and Sponsored Posts to drive home the message of their full throttle racing experience. A “Hoon of the Day” content sponsorship on Jalopnik aligned the NFS brand with relevant auto content. 
Roadblock
Sponsored Post
Foreplay