Sponsored Posts continue to prove their worth as marketing vehicles as they garner increased pageviews and, as a result, deliver more brand exposure. Sharply written messages mixed with strategic brand alignment continue to make a splash in the blogosphere.

Product Evolution
While we introduced these branded messages in January of 2009, our copywriter started expertly infusing Gawker's signature tone in July of 2009. Since then, Sponsored Posts have evolved into more comprehensive content programs that deliver a truly authentic brand experience to our readers. Ranking high with these original productions are Sponsored Posts that drive contests, serving up a unique opportunity for reader engagement. Marketers continue to take notice, with 74% of brands buying Sponsored Posts.