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Reach video game enthusiasts who covet Gawker Media’s coverage of the gaming world. Get in on the action with our gaming-obsessed readers who are always looking for the next new game to conquer.
GAMING OBSESSED
3x more likely to shop for gaming computer software2.4x more likely to shop for video games 39% own a Nintendo Wii 36% own an Xbox or Xbox 360 51% own a Playstation 2 or Playstation 3 32% play 5+ hours of video games per week 50% prefer action/adventure games 43% enjoy shooter games 40% are into role-playing games SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010 INSIGHTS & RESEARCH
ALIENWARE CASE STUDYAlienware, Dell's specialized gaming laptop brand, was looking to connect with Kotaku's power-gamers to generate hype for their newest product launch in a uniquely interactive way. More » NBA JAMS BRINGS BACK BOOMSHAKALAKA! In an effort to revive the glory of the old arcade game, EA's NBA Jam brought Boomshakalaka back to life on Deadspin. The Sponsored Post showcased a custom video pitting Team Deadspin against NBA star John Salley and Kevin Hench. More » |
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