Diesel’s newest Be Stupid campaign put the spotlight on wild lifestyles and they came to Gawker to turn that let-loose mentality into a reality. An all-out rave on Gawker’s trendy NoLita rooftop set the stage for a night of non-stop dancing and branded glow sticks – the best kinds of stupidity. Diesel’s contest challenged guests to give it their all on the dance floor for a chance to win a $500 in-store shopping spree. The rave’s energetic vibe made Diesel’s Be Stupid brand experience come alive for this daredevil drove of party-goers.


Roadblock
Sponsored Post
Events

---