Diesel came to Gawker looking for us to “Be Stupid,” going along with their new campaign launch. Of course, we happily obliged. To complement their media, we curated a contest challenging readers to send in their greatest triumph of stupidity story. Former Gawker Intern James Frey, uniquely qualified to judge the contest, chose the stupidest (best!) stories. Winners were rewarded with an entry to the Diesel-sponsored opening party for NSFW (Not Safe For Work), a Gawker Artists exhibition. Aligning with the risque NSFW art allowed Diesel to grab more peoples’ attention and spread brand awareness in a hyper-social atmosphere and a successfully stupid (the good kind) night.

Check out the Be Stupid contest:
Call for Entries
James Frey reveals winner
Roadblock
Sponsored Post
Events

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