Own the whole f'ing site!
Take command of the platform that delivers your message with our splashiest ad unit, the Marquee, a custom skinned Sidebar, and wide-angle Panorama. Your logo, stylings, imagery, and ad units will completely frame the editorial content, putting you cleverly in charge.
Just bring a flicker of inspiration to our creative team, and we'll realize your imaginings. This dynamic ad trifecta maximizes your marketing run with a 'one-off' execution that is unique to the inimitable Gawker Media properties.
Note: Custom units cannot be served through third party vendors, please send tracking pixel and click tracker for all custom units.
Asset Request List
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| | Size | Load | Expansion | Loops / Animation |
| Marquee | 640 x 360 | 50k initial | 1MB polite | None | Varies |
| Panorama | 640 x 360 | 50k initial | 1MB polite | None | Unlimited / 90 secs |
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Must be recieved within 10 business days of campaign launch.
Send all logo files, key art, layered files, etc.
View full asset request list. |
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Version 9 or lower accepted, AS3 accepted.
Download clickTags here.
Note: Code must be exactly as above with capital 'T' to avoid errors. |
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Send a 1x1 tracking pixel and click URL to track activity with all custom creatives:
Panorama
Marquee
Sponsor Post
Etc. |
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Created in-house unless you'd like to make your own:
Must be site served. Send Flash file at 640x360. Must close or dissolve after 5 seconds.
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Created exclusively by our in-house creative team:
977x33 pixel branded header displaying sponsor logo only.
We cannot accommodate tune in, additional logos, etc.
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Includes Flash animation, image galleries, video, or whatever your heart desires.
Auto-play video permitted with mute/un-mute button.
Framerate: 25fps
Load: 50k initial / 2mb streaming per video
Video dimension limit: 640x360
Duration: 90 seconds
Loops: Unlimited
Audio must be muted for videos that auto-play. User initiated videos start with sound. |
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Preferred Format: Quicktime .mov
File Size: 640x360 or larger. 16:9 aspect ratio preferred. Must compress to
2MB .flv or smaller.
Unit must be site served and created by Gawker Media |
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Our in-house copywriter will craft the messaging. Please send:
Click Thru URL
Static images
should be 640x360 or larger, videos 640 pixels wide
Press release or any notes as a guide
Any additional content for inside page post: Images, video, etc
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Header: 750x100 co-branded header feat. site logo plus + brand logo (clicks out to the respective GMN site)
Footer: 750x100 static ad unit (clicks out to the brand's site)
Sponsored Post (if available): 107x60 thumbnail image + SP headline (clicks out to the respective SP) |
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Headband: Co-branded header (dimension variable by platform) feat. site logo plus + brand logo (clicks out to the respective site)
Runway: Static horizontal ad unit (dimension variable by platform) lives in the middle of story flow (clicks out to the brand's site) |
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Need quick help with your campaign?
traffic@gawker.com to reach Ad Ops and Research Teams.
creative@gawker.com to reach the Creative Team.
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