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40 GIFTS. CUSTOM CURATION.
Chase teamed up with Gizmodo to curate the ultimate Dads & Grads Gift Guide designed to rescue any stumped gift-giver. This comprehensive blueprint for finding the perfect gift for every type of dad and grad created buzz to leverage Chase’s Blueprint credit card feature.Check out the Dads & Grads Original Series posts: Luxury Recliner Grill Grooming Graduates Cool Dads Sports |
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A BLUEPRINT FOR BLACK FRIDAY
Chase's push to promote their Slate card benefits also piqued the interest of Gizmodo readers. Tapping into the gift-giving frenzy of Black Friday, the Sponsored Post used the shopping holiday to remind responsible spenders about their Blueprint financial planning service. The post directed readers to the ever-popular Dealzmodo feature for Black Friday that Chase was also sponsoring. So much brand presence!
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