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Whether they’re in need of a caffeine fix, entertaining a thirsty crowd, or just want to quench their thirst, Gawker readers always drink the trendiest beverages. Refreshing!
THIRSTY READERS
1.6x more likely to drive an Audi1.6x more likely to frequently use GPS 1.7x more likely to own a hybrid vehicle 17% own luxury vehicles 74% own their primary vehicle 2x more likely to buy a car in the last 6 months 2x more likely to purchase automobile parts 54% have two or more cars in their household SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010 INSIGHTS & RESEARCH
PEPSI MAX CASE STUDY ON GAWKER MEDIA TITLESPepsi Max wanted to align themselves with sporty guy’s-guys in the tech realm. Enter: Maximum Tailgate. Pepsi Max teamed up with Gizmodo to recruit famed NY Giants tailgater, Eddy D, and his Big Blue Bus to throw a Maximum Tailgate event.More » SMARTWATER TRANSFORMS THE GAWKER ROOFTOP A stylish crowd gathered on Gawker's NoLita rooftop to experience Purora, a multi-sensory art and music show. As part of a unique Gawker Artists and smartwater collaboration, Ryan V. Brennan transformed the space into a hyper-real environment. More » |
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