Car worshipers depend on Gawker Media content to stay on their automotive A-game. Connect with these gear heads while they fill up on in-depth information for their next auto purchase.


VROOM, VROOM!
1.6x more likely to drive an Audi 1.6x more likely to frequently use GPS 1.7x more likely to own a hybrid vehicle
17% own luxury vehicles
74% own their primary vehicle
2x more likely to buy a car in the last 6 months
2x more likely to purchase automobile parts
54% have two or more cars in their household
SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010


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