Obsessives are category enthusiasts who exhibit strong affection for Gawker Media’s coverage of their favorite industry products. They are comprised of
»  frequent, repeat visitors to our properties
»  category experts with the ability to discern nuanced brand messages
»  early adopters with the ability to create markets

Influencers are actively engaged in social media and content sharing to amplify information delivery out to their networks. They are comprised of
»  frequent sharers of content and trends with their social network
»  repeat visitors from Twitter, Facebook, and other social properties
»  commenters and opinion sharers
»  engaged authorities, with the ability to extend brand messaging

Intenders are readers who actively consume Gawker Media content as reference material for current purchasing activity. They are comprised of
»  readers searching for reference information rather than entertainment value
»  researchers of archived review and product detail content
»  readers arriving on our properties with exhibited purchase intent