Age

Gizmodo Gawker Defamer Kotaku Lifehacker Jalopnik Deadspin Jezebel io9
65+ 1% 0% 1% 0% 0% 1% 0% 0% 0%
55 - 64 2% 3% 5% 0% 1% 7% 0% 1% 2%
45 - 54 5% 7% 15% 1% 7% 10% 4% 3% 7%
35 - 44 16% 24% 32% 6% 18% 23% 15% 15% 25%
25 - 34 40% 42% 36% 42% 42% 38% 55% 48% 43%
18-24 30% 24% 11% 46% 26% 20% 26% 34% 22%
Under 18 6% 0% 0% 5% 6% 1% 0% 0% 1%
Total Over 21 * 83% 96% 99% 78% 86% 94% 95% 94% 93%
Total 18-34 70% 66% 47% 88% 68% 58% 81% 82% 64%
*View ComScore verification of 21+ audience

Gender

Gizmodo Gawker Defamer Kotaku Lifehacker Jalopnik Deadspin Jezebel io9
Male 91% 26% 37% 95% 81% 98% 91% 3% 80%
Female 9% 74% 63% 5% 19% 2% 9% 97% 20%

Education

Gizmodo Gawker Defamer Kotaku Lifehacker Jalopnik Deadspin Jezebel io9
Some HS 7% 1% 1% 6% 2% 3% 1% 1% 2%
HS Grad 7% 1% 3% 9% 4% 1% 1% 2% 4%
Some College 31% 17% 18% 40% 26% 26% 18% 23% 27%
College Grad 36% 48% 46% 33% 40% 36% 19% 43% 40%
Post-Grad Work 6% 11% 10% 5% 9% 13% 12% 12% 10%
Post-Grad Degree 13% 23% 22% 7% 19% 20% 20% 20% 17%

Household Income

Gizmodo Gawker Defamer Kotaku Lifehacker Jalopnik Deadspin Jezebel io9
$100k + 20% 26% 29% 11% 22% 35% 21% 18% 20%
$75k - $99.9k 13% 13% 19% 10% 15% 13% 13% 10% 14%
$50k - $74.9k 18% 17% 19% 18% 20% 11% 24% 16% 19%
$35k - $49.9k 13% 16% 14% 14% 13% 11% 15% 17% 16%
$20k - $34.9k 11% 11% 9% 14% 9% 7% 15% 15% 11%
Under $20k 12% 9% 4% 17% 9% 7% 7% 12% 9%
Source: Internal Surveys, Q1 2008