Looking for that special someone -- or rather, millions of special someones? Allow us to make your match! Gawker Media readers are premium goods -- a rare, enviable hybrid of seduction and savvy. In fact they're 5x more likely to be 18-34 year old college-educated $100k earners than the web at large.*
Age
|
Gizmodo |
Gawker |
Kotaku |
Lifehacker |
Jalopnik |
Deadspin |
Jezebel |
io9 |
| 21+ |
88% |
95% |
78% |
87% |
89% |
96% |
93% |
93% |
| Total 18-34 |
72% |
68% |
89% |
67% |
62% |
77% |
80% |
61% |
| 55+ |
2% |
3% |
0% |
3% |
5% |
1% |
0% |
3% |
| 45-54 |
5% |
9% |
0% |
10% |
12% |
6% |
4% |
8% |
| 35-44 |
18% |
20% |
6% |
17% |
20% |
16% |
15% |
27% |
| 25-34 |
41% |
44% |
43% |
37% |
36% |
53% |
48% |
41% |
| 18-24 |
31% |
24% |
46% |
30% |
26% |
24% |
32% |
20% |
| Under 18 |
3% |
0% |
4% |
3% |
1% |
0% |
1% |
1% |
Gender
Education
|
Gizmodo |
Gawker |
Kotaku |
Lifehacker |
Jalopnik |
Deadspin |
Jezebel |
io9 |
| College+ |
61% |
84% |
45% |
65% |
63% |
82% |
76% |
68% |
| Post-Grad Degree |
14% |
23% |
6% |
17% |
15% |
21% |
23% |
19% |
| Post-Grad Work |
6% |
12% |
4% |
12% |
5% |
8% |
13% |
11% |
| College Grad |
41% |
49% |
35% |
36% |
43% |
53% |
40% |
38% |
| Some College |
31% |
14% |
40% |
28% |
30% |
15% |
21% |
26% |
| HS Grad |
6% |
2% |
10% |
5% |
5% |
2% |
3% |
5% |
| Some HS |
2% |
0% |
5% |
2% |
2% |
1% |
0% |
2% |
Household Income
| Gizmodo |
Gawker |
Kotaku |
Lifehacker |
Jalopnik |
Deadspin |
Jezebel |
io9 |
| $100k + |
26% |
27% |
13% |
23% |
29% |
27% |
18% |
17% |
| $300k+ |
2% |
3% |
1% |
1% |
3% |
2% |
1% |
1% |
| $200k - $299k |
3% |
5% |
1% |
2% |
2% |
4% |
3% |
2% |
| $150k - $199k |
7% |
6% |
3% |
7% |
6% |
6% |
4% |
4% |
| $100k - $149k |
14% |
13% |
8% |
13% |
18% |
15% |
10% |
10% |
| $75k - $99.9k |
13% |
15% |
9% |
11% |
14% |
15% |
12% |
13% |
| $50k - $74.9k |
19% |
16% |
15% |
20% |
19% |
22% |
15% |
18% |
| $35k - $49.9k |
14% |
13% |
15% |
11% |
9% |
12% |
17% |
16% |
| $20k - $34.9k |
8% |
10% |
12% |
11% |
11% |
8% |
14% |
14% |
| Under $20k |
10% |
8% |
19% |
10% |
5% |
7% |
13% |
11% |
Marital Status
Employment
|
Gizmodo |
Gawker |
Kotaku |
Lifehacker |
Jalopnik |
Deadspin |
Jezebel |
io9 |
| Full-time |
71% |
69% |
53% |
66% |
72% |
74% |
63% |
66% |
| Part-time |
9% |
10% |
13% |
9% |
9% |
9% |
11% |
12% |
| Unemployed, looking |
5% |
8% |
14% |
8% |
9% |
7% |
9% |
10% |
| Unemployed, not looking |
3% |
3% |
2% |
3% |
2% |
1% |
2% |
2% |
| Full-time student |
12% |
10% |
18% |
14% |
8% |
9% |
15% |
10% |
