Alienware, Dell's specialized gaming laptop brand, was looking to connect with Gizmodo and Kotaku's power-gamers to generate hype for their newest product launches. Alienware sponsored all Kotaku PAX East coverage and Gizmodo's SXSW content in conjunction with an intergalactic SXSW party in Austin.

Roadblock
Sponsored Post
Events
Content Sponsorship

---

Alienware reached out to Kotaku's gaming-obsessed readership with Sponsored Posts and eye-catching media placements to highlight the M11x laptop's innovative features. Alienware also powered Kotaku's reader meetup for the 2010 PAX East gaming festival to put the M11x into the hands of gaming-hungry party-goers.