The digital age is seeing online advertising maximize branding opportunities in a growing space. According to eMarketer, brand-focused spending will increase to "42% of online ad dollars" by 2014 as brand messages are amplified in a more impactful way.

Mobile platforms, in particular, are being leveraged to extend brand exposure in a rapidly evolving and community driven environment. Smartphones and iPads allow people to be reached by advertising virtually everywhere, fueling the growth in mobile advertising. The mobile growth trend is paving way for an increasingly focused virtual branding experience.

Image from Strategic PReparation