When the economy fell into recession, America's beer sales slumped for the first time in twenty years. The NYT looks at Corona Light's strategy to combat this drop: targeting a lifestyle-focused crowd of affluent, socially active young men and women.

In addition to traditional print and TV advertisements, Corona Light is striving to "energize and contemporize" their image through a digital campaign targeting those who make social media part of their lives. Corona Light already reports that sales increased 4.8 percent last year and Crown Imports' total sales have risen nearly one percent this year.