The Gawker Media readers have always kept busy chattering in the comments section, exposing their knack for witty commentary and snarky retorts. Since 2006, our monthly comment volume has exploded by 1,263%.
In 2009, the sites underwent transformations that upped the scope of reader engagement opportunities. The tiered commenting system and Gawker Open Forums expanded the domain for below the post banter.
With increasing levels of reader influence on content, our commenting community has become a prized asset.
Commenter loyalty has allowed us to develop sponsorship opportunities, like the Sponsor Chat, for readers to interact with brands. We're excited to see where commenters might take us next!
