In the publishing world, audience size is of paramount importance. Until now, third party research firms struggled with how to accurately measure internet audiences because their primary research method was surveying people via home landlines.

Like the land line, that method is fast becoming a thing of the past. Comscore has addressed this issue with Media Metrix 360; a hybrid methodology that offers a more comprehensive and accurate account of the digital media world. Designed with niche audiences in mind, the new methodology combines the best of panel based and server side measurement while preserving critical audience analytic tools.

Comscore's December Data was released yesterday with the newest sites measured by the Hybrid methodology. Among them, Gawker Media, coming in at nearly 16 million monthly U.S. uniques! In fact, when measured against the other Hybrid sites, Gawker Media is now a top 100 property!

See! We told you people were reading.