In probably the most fitting match in publishing history, our advocacy blog Consumerist is transitioning to new ownership under Consumers Union, the non-profit publisher of Consumer Reports.

While Consumerist has always attracted an enviably marketable audience, selling to brands within the consumer advocacy context has proved challenging.

Consumerist's new home with Consumers Union repositions the site as a news and discussion property that will not rely on advertiser support. The original editors will stay on and continue to break and report news on relationships between companies and consumers.

From its launch in 2005 to its last days with Gawker Media in 2008, Consumerist has been wildly popular, disarmingly influential, and a top notch example of the way that web publishing is powering information dissemination and change.

With this departure, Gawker Media continues to streamline our stable of properties, steering toward news and entertainment sites that attract a top tier readership and innovative brand marketers.

See news coverage from CNET, AdWeek, The New York Times, MediaPost