Gawker Advertising

Gawker Media Sets All Time Traffic Record in July

With a subtle peak, July 2008 surpassed the previous all-time traffic record (January's MacWorld spike) to set a brand new record of 254 million monthly pageviews! For benchmarking against other publishers, that's twice what the Los Angeles Times' site LATimes.com received in July (source: Editor & Publisher). With growth over May and June at just over 6% each month, Gawker Media has resumed an aggressive but normalized upward trend.

Also important is the year-over-year growth that continues with this new high. Gawker Media's network traffic level is 70% higher than last year, 330% greater than in July 2006, and a whopping 700% higher than three years ago in 2005.

Our stable of titles has both grown and contracted, but individual properties continue to impress. Several sites set records this month with exclusives, features, and organic growth in readership.

July 2008 traffic by title:

Gizmodo 73.5m
Kotaku 44.3m*
Lifehacker 25.6m*
Gawker 18.9m*
Fleshbot 17.4m
Jezebel 15.5m
Consumerist 13.7m*
Jalopnik 13.4m
Deadspin 12.6m*
io9 8.8m*
Defamer 6.4m
Valleywag 3.3m

*These sites set new traffic records this month.

Overall, an impressive month.