For thousands of nerds who descend on Austin for SXSW each year, the Bloggies are just a 20 minute blip amidst a frenzy of panels, parties, and nerdery.

But there is something to this awards show that still attracts a lot of attention in the virtual roundups after SXSW, especially as each year sees the blogging medium closer and closer to adulthood. That something is the Bloggies' representation of pure democratic economy at work: blogreaders choosing their favorite blogs. Effectively, consumers electing their favorite producers. It's a sort of "People's Choice Awards" of the blog scene.

This year, Gawker Media received a number of nominations from the blogosphere that culminated in three sweet wins for two of our sites!

Best New Weblog: Jezebel
Jezebel burst onto the lady blogging scene in 2007 and (literally) pissed on the female magazine paradigm of man-pleasing grooming and sex tips.

Best Group Weblog: Jezebel
These ladies know how to work together: their frequent IM chat postings and back-and-forth liveblogging prove it.

Best Computers or Technology Weblog: Lifehacker
Lifehacker, a perennial favorite amongst geeks, continues to publish compelling and fresh technology content.

Cheers to our winners, especially their hardworking editors and the news/gossip that keeps their keyboards clacking!

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