Glowing Praise for Jezebel
By Richard Lawson on Fri December 21, 2007
Fimoculous.com recently put together a list of The Best Blogs You (Maybe) Aren't Reading, and number 5 on that list was our very own Jezebel. They write:
Gawker Media's modus operandi is to enter a content category (gadgets, politics, sports, music, etc.) by summarizing that industry with enough volume (in both senses of the word) to basically become the essential trade mag in that sector. This is why Jezebel represents the biggest coup in the empire's history. Rather than beguile its way into the women's magazine industry, Jezebel burst onto the scene in May by defining itself in oppositional terms. It isn't so much a thing as it is not those things. To be clear: it is not the celeb porn that Conde Nast and Hearst have been splooging on you from newsstands for decades. Whereas the average Idolator post would fit in just fine in Blender or Pitchfork, Jezebel was an entire take-down of Glamour, Cosmo, and the rest of the airbrushed crew. This is the holy grail of publishing: to find a voice that is completely unique while still appealing to a broad category. Nicely played, Mr. Denton. (Note: By the numbers, Jezebel probably doesn't qualify in the "overlooked" character of this list. But with as many dudes like me reading this "women's fashion" site every day...)
Wow! And it even recognizes Jez's ever-growing traffic!